Get in touch today
Call: 07970860432
Email: danielle@projectdigitalmarketing.com
LinkedIn: linkedin.com/in/danielleharveyconsultant
Project Digital Marketing
Digital & subscriptions marketing consultancy
Define SMART business objectives
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What are you trying to achieve?
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Can it be measured – if so how?
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Is it realistic to achieve these results?
Continually improve your marketing by using robust testing
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How can you maximise the performance of your campaigns?
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Could you benefit from using marketing automation platforms?
Develop tailored action plans to achieve your objectives
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Who are you trying to reach?
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What are the best channels to use for each audience segment (digital or non)?
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Best ways to measure success
Your
Brand
Audit your brand
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Where in the life cycle is your brand?
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Are there growth opportunities?
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How does your brand perform against competitors (direct and indirect)?
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How do current customers view your brand?
Digital platform audit – e.g. desktop/ mobile sites, apps, social media
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How well are your website / mobile / apps performing?
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How to measure the performance of your digital platforms
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Define business objectives of your digital platforms – what are your they for?
Define and profile your key audiences
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Who are your key targets?
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How can you use (customer/prospect/ex-customer) data to help you sell more/ perform better?
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Are there gaps in your data?
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Are there any new audiences you can target?